| Abstrak |
This study aims to analyze Prices, Consumer Confidence and Ease of Use have a positive and significant effect partially and simultaneously on Purchasing Decisions through the Tokopedia marketplace in the Cimahi Selatan District of Cimahi City. The research method used is a quantitative method. Meanwhile, the research formula used in this study is a descriptive formula. The research sample of 130 respondents using purposive sampling technique. Data collection techniques through distributing questionnaires directly and online using an ordinal scale. The results showed that there was an influence of consumer trust and ease of use partially on purchasing decisions through the Tokopedia marketplace in Cimahi Selatan District, Cimahi City. But there is no partial effect of price on purchasing decisions through the Tokopedia marketplace in Cimahi Selatan District, Cimahi City. There is an effect of price, consumer confidence and ease of use simultaneously on purchasing decisions through the Tokopedia marketplace in Cimahi Selatan District, Cimahi City.
Keywords: Price, Consumer Confidence, Ease of Use, Purchase Decision.
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